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The day started with a massive car crash on I-20 heading east from Atlanta to Social Circle, GA. Luckily we were not part of the crash, but when something like this happens, it’s easy to feel like it’s a bad omen for the day.

Once we arrived at the Masterack manufacturing plant, all worries were set aside as our client let us know that as long as we captured the shot list, we were fine. There was no schedule in terms of getting with a specific person or machine at a specific time.

Masterack is a manufacturer of storage solutions for work vehicles the world over. You’ve seen their work and just didn’t know it.

We were called upon to shoot a library of images showing people at work, machines at work and images that can be used as background textures on their website, printed materials and elsewhere. In a place like this, anywhere you turn there is something visually interesting to capture.

It’s great fun to see how things are made. For instance, the largest roll of toilet paper I’ve ever seen was at a Georgia Pacific plant near Savannah, GA. Imagine a roll of TP that is 12-15 feet tall and 10-12 feet wide – you don’t want to get in the way of that thing!

At Masterack, cutting, bending, welding, and painting were a few of the actions we captured on camera. All of this in service of creating boxes, shelves, baskets and more that help workers keep tools and materials organized when they come to your home or office.

After sending a gallery of images for our client to choose from for delivery, the email that came back said: “BEAUTIFUL Photos! You have once again, exceeded my wildest expectations. The team will be so proud. Thank you for all your hard work and passion. We make a great team!”

Collaborating with clients for successful outcomes is one of our specialties.

-Jon Milavec