Ideas started flowing as soon as we read “One dancer weaving through mannequins, using light and shadow to create a mood” on the creative brief the marketing director provided. The vision was clear, so we started with storyboard drawings.
The pacing of these spots was important as well, and the right pacing depended on the voiceover performance. Rather than one of us attempting a scratch voiceover track using the midcentury Euro-voice we had in mind, we used AI and had good luck with our talent, “Benjamin.” We later replaced the AI voiceover with a real human talent, which was much better.
Considering that Coco Chanel was a controversial character in real life, we aimed for high-drama visuals by using bright lights and a dark background. Wardrobe was an important consideration too. Because of her status as an early fashion icon we chose items she was known for wearing like a low, rakish hat, a long string of pearls and a short black jacket as a clear nod to her famous form.
Mixed Bag Media is a team of collaborative creatives and visual thinkers who tell compelling stories and create eye-catching imagery. With offices in Decatur, GA (near Atlanta) and Concord, CA (near San Francisco) we partner with talented people near and far to serve a wide clientele. Got any questions? Let us know at email@example.com. Find us on LinkedIn and Instagram.