We’re excited when hybrid (video and photography) shoots come up, but that does mean an added layer of coordination is needed. Having good collaborators like Lenz Marketing make producing fantastic footage and photos for a client like Hamilton Medical Center in Dalton, GA pretty straightforward. Because of our specialty shooting in working medical facilities, we thought sharing the process of how we do it may prove useful to others, so please read below and start thinking about your next video or photo project.
Project Brief
Hamilton Healthcare is a leading healthcare provider serving the Northeast Georgia region. Known for its commitment to advanced medical care, Hamilton sought to highlight the state-of-the-art technology and world-class doctors in its cardiovascular unit. As a hospital located between the urban centers of Atlanta and Chattanooga, Hamilton provides rare and essential services to a more rural community.
Project Objectives
Hamilton Healthcare partnered with Lenz Marketing to develop a targeted marketing campaign focused on their cardiovascular unit. Mixed Bag Media (MBM) was brought in to produce high-quality visual assets that would effectively communicate Hamilton’s expertise and cutting-edge facilities. The project deliverables included:
· :30 and :15 commercials for television and online distribution.
· A photo library of the cardiovascular unit for multi-platform marketing use.
The campaign aimed to:
· Increase awareness of Hamilton’s cardiovascular services.
· Position Hamilton Healthcare as a leading provider in the region.
· Enhance patient confidence and engagement through compelling visual storytelling.
Challenges & Solutions
Executing a production of this scale within an active hospital environment presented several logistical and creative challenges:
· Balancing Video & Photography: MBM structured the shoot as a hybrid production, integrating both video and still photography. This required detailed scheduling to ensure efficient use of time and resources.
· Location & Scheduling Constraints: The production took place in Dalton, GA, approximately two hours north of Atlanta. MBM conducted an extensive location scout with the Director of Photography (DP) and their assistant, allowing the team to map out the most efficient filming route.
· Coordinating with Hospital Staff: MBM worked closely with Lenz Marketing and hospital administrators to create a production schedule that minimized disruption to patients and staff.
· Drone & Interior Shoots: The drone team captured aerial footage of Hamilton’s hospital campus and its scenic Appalachian foothills setting, while the interior shoot was executed simultaneously in a way that ensured smooth workflow without physical overlap.
Execution & Production
Mixed Bag Media assembled a top-tier production team to ensure the highest quality visuals:
· Director of Photography (DP) to lead the video team.
· Grip & lighting assistant for professional production setup.
· Hair & makeup artist to enhance on-camera presence.
· Drone pilot to capture stunning aerial shots.
· Photographer with assistant to capture a diverse and compelling photo library.
· Producers to keep the parallel productions on schedule and moving smoothy.
Over the two-day shoot, MBM captured dynamic visuals showcasing Hamilton’s advanced cardiovascular care, including:
· Doctors and medical staff in action.
· Cutting-edge medical equipment in use.
· The hospital’s patient-focused environment.
· Aerial drone footage highlighting the facility’s location and scale.
Results & Impact
The final assets were successfully delivered and integrated into Hamilton Healthcare’s marketing strategy. Key outcomes included:
· The TV spots effectively conveyed Hamilton’s leadership in cardiovascular care.
· The photo library provided versatile content for use across digital, print, and social media platforms.
· Hamilton Healthcare received positive feedback from both internal stakeholders and the community.
· The campaign contributed to increased patient engagement and awareness of the hospital’s specialized services.
Conclusion & Key Takeaways
This project showcased Mixed Bag Media’s ability to execute hybrid video and photography productions effectively and efficiently. By working in close collaboration with Lenz Marketing and Hamilton Healthcare, MBM was able to deliver visually compelling video and photography assets for use immediately and in future campaigns.
This successful partnership highlights MBM’s expertise in:
· Coordinating complex production logistics in sensitive environments.
· Producing high-quality video and photography within tight schedules.
· Enhancing healthcare marketing through impactful storytelling.
Our goal is to make clients lives easier. We do that by understanding the production process and utilizing talented team members who are very good at what they do. It’s great fun for us to hear ideas during early calls and eventually turn those ideas into reality. We love the process of making new visual content for clients and look forward to working with Lenz Marketing and Hamilton Healthcare on future projects along with telling the stories of other medical facilities throughout the Southeast and beyond.